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Our country’s funding is the best spot to commercially allowed the new brand name so you’re able to Canada!

By January 21, 2026No Comments

We are happy to announce one Jacknife are best the new go-to-paign getting Hard-rock Hotel & Casino Ottawa-the newest brand’s first-actually Canadian venue! While the Hard rock embarks into the a good $350M extension and you will rebrand, our company is honoured so you can figure a campaign that not only remembers Tough Rock’s legacy and also amplifies the energy inside Ottawa.

Noted for getting immersive recreation experiences around the world, the tough Material� has long been your favourite international destination for locals and people alike. The brand is within an exciting time from expansion and you will revitalization, while the phase is determined to have a huge opening of Canada’s basic Hard-rock Resorts & Gambling enterprise � with Jacknife leading the latest charges to grow the fresh new wade-to-paign because of their Ottawa venue.

HRI turned the first privately-owned betting business appointed an excellent You

�All of our 350 billion money expansion and rebranding usually disrupt the resort, activity, hospitality, and you can betting marketplaces in the Eastern Ontario and you will past,� states Christine Crump, Chairman out of Hard-rock Resort and Gambling establishment Ottawa. Canadians will no longer have to mix a line to tackle all of that Hard-rock is offering. Jacknife’s really works coincides to the globe-category work and you can skills we deliver to our website visitors.�

The new scope away from Jacknife’s works has a complete strategic and inventive growth of the newest wade-to-paign, having a pay attention to strengthening thrill and you can operating engagement round the most of the touchpoints. The fresh venture commonly embody the fresh new substance off Difficult Rock’s vibrant culture, making certain the opening will get an excellent beacon getting activity seekers.

�The audience is thrilled to interact with a global brand for example Hard rock at such as a pivotal moment,� says Mikey Richardson, Co-Originator and you can Exec Innovative Manager at Jacknife. �The lead-around the fresh new 2025 discharge provides the ability to create something truly captivating-a strategy that do not only celebrates Hard Rock’s history but also amplifies the energy inside Ottawa.�

This connection emphasizes goal- Interwetten επίσημος ιστότοπος driven storytelling, having one another Jacknife and hard Stone Lodge & Gambling establishment Ottawa concerned about curating a smooth, high-impact brand feel that will place the new phase to own a huge starting such not any other.

Hard-rock Global (HRI) the most globally acknowledged companies with locations within the over 74 nations comprising 313 locations where become possessed/registered otherwise addressed Rooms, Gambling enterprises, Stone Shop�, Live concert Sites and you can Cafes. The Unity because of the Hard rock� international loyalty system benefits users getting starting the things they like around the using services all over the world. HRI as well as revealed a jv named Hard-rock Electronic for the 2020, an internet sportsbook, retail sportsbook and you may sites gambling program. Beginning with a keen Eric Clapton keyboards, Hard rock has the new world’s biggest and most valuable distinctive line of real sounds memorabilia within over 88,000 bits, being displayed from the the towns all over the world.

S. Best managed Organization from the Deloitte Private and also the Wall surface Road Diary within the 2021 and contains while the become recognized four times. Hard-rock was also honored because of the Forbes one of several World’s Greatest Businesses, along with Best Employers for women, Diversity and The fresh Grads and a premier Large Boss on the Take a trip & Amusement, Gambling and you can Activities Community. Regarding the 2022 All over the world Betting Awards, Hard rock is actually named Property-Dependent Driver of the season to the 2nd amount of time in four years.

Hard rock International currently holds money grades off first capital-amounts score agencies: S&P Around the world Ratings (BBB-) and you will Fitch Recommendations (BBB). To learn more about Hard-rock Around the world, go to hardrock or store.hardrock.

Rideau Carleton Casino commercially opened because the Rideau Carleton Raceway inside 1962, as the Canada’s first-actually five-eighths mile egg-shaped and contains already been an option part of Ontario’s utilize race area ever since. While the addition from gambling within the , the town out of Ottawa has already established just as much as $six billion annually and more than $106 mil overall money to have hosting Rideau Carleton Gambling establishment inside the fresh new Federal Financing Part.

Having desperate anticipation of beginning of your the new Hard rock Hotel & Gambling establishment Ottawa, Rideau Carleton Casino remains discover 24/eight, happy to serve their guests with similar time and energy and adventure. Hard rock are trying to make another condition-of-the-artwork activities studio that may in the near future provide the brand new renowned Hard rock brand in order to Ottawa and you may enliven the town such never before. Future business ought to include today’s resort structure with 150 bedroom, plus twenty-two suites, longer playing floors in addition to 1,five hundred slot machines, forty alive-activity table games, and high-restrict playing. Traffic can also enjoy more ten eating, pubs, and you may lounges, for instance the iconic Hard-rock Bistro and Council Oak Steakhouse. The resort can also be the place to find the latest antique Material Store, a 1,800 together with chair Hard-rock Real time location, and you may authentic tunes memorabilia.

The new business is a significant rider out of occupations manufacturing and will employ over 700 regional customers, once finished. Hard rock Resorts & Casino Ottawa continues the fresh new traditions regarding society financing due to local sponsorships and nonprofit partnerships, improving the lifetime away from citizens and visitors similar as the try dependent less than Rideau Carleton Casino.

Rideau Carleton Gambling enterprise are operate from the Hard-rock All over the world and ruled because of the Ontario Lottery and you will Playing Enterprise (OLG). Having OLG commitment, Rideau Carleton Gambling enterprise shows a daily commitment to in charge gaming which have full utilization of OLG’s Takes on which can be accepted through the RG View accreditation system.

For additional information on Rideau Carleton Local casino, head to rideaucarletoncasino

Jacknife is a separate, full-services imaginative brand service headquartered within the Toronto, Canada. Along with 29 numerous years of world experience, Jacknife might have been at the forefront of providing exceptional branding and you will creative methods to a varied set of members. By leverage the brand new strong combination of strategic advancement, Jacknife allows brands to create extreme team well worth from the strength out of advancement.